The Challenge
Tasmania JackJumpers are a NBL Basketball team based out of My State Arena in Hobart. While their game day ticketing is managed by their home venue, the JackJumpers run a large number of clinics, member events, and non-game day events across the state of Tasmania, all of which have varied ticketing requirements.
Clinics are particularly complex: participant details need to be collected, they have varied venues with varied capacities, and these high-demand frequently sold-out clinics lead to lots of customer enquiries about ticket availability, registrant name changes, refunds, and exchanges.
The management of these events was taking a toll on the JackJumpers team, who needed a low-admin solution that allowed them to be able to build, sell, and run their events and to minimise customer service support. With so many events, the JackJumpers also saw the opportunity to grow their audience and sales, and wanted a one-touch solution to promote their events and manage their audience.
The Solution
As a platform that allows businesses to easily build and sell ticketed events with integrated marketing and audience management tools, INTIX was a perfect fit for the JackJumpers. The transition to the platform was easy with dedicated client support from the INTIX team and the benefits were immediate at all levels: easy event administration, improved customer experiences, and stellar audience and sales growth.
Simple Custom Events for Clients
The JackJumpers were able to greatly reduce their administrative workload in creating events and preparing for event operations through the customisable features of INTIX.
- Easy low-admin event management
Eliminating the need for taxing event administration, the INTIX platform is user-friendly to build and manage events. Our intuitive and flexible system is easy to learn and our client support team are there to train you in platform use and set you up for success. With one-click event duplication, the JackJumpers were easily able to replicate events in an instant; only needing to update key event details - like date and time – which made building their busy event schedule easy. Getting new events on sale and making changes is easy and fast, less prone to manual error than clunky ticketing systems or ad-hoc spreadsheets, and free’s up time for staff. - Fully customisable ticketing
With INTIX, you have full control to design the ticketing experience that you and your customers need. You have full flexibility to craft your ticket options, checkout experience, and the level of flexibility that you want to offer your customers. Best of all, the ability to add dynamic check out questions allows you to collect all the information you require from purchasers, making event registrations a breeze. - Attractive Event Branding
From the INTIX platform you have access customise a fully branded landing pages for your organisation and events. No matter what the size of event, your organisation looks professional, which helped the JackJumpers create a recognisable brand for their flourishing clinics and events. - Easy attendee management
Easy exporting of customer data makes event operations pain-free. Capturing all the data you need at checkout, you are fully prepared to know who is coming to your events ahead of the day. This was invaluable for the JackJumpers who run clinics all over the state and on varied days of the week. Staff needing registrant information could be easily added to INTIX and surface registrant data when they needed it with no need to coordinate and distribute lists manual lists.
Simple, flexible ticketing for Customers
For the JackJumpers, previously bombarded by customer emails and change requests, the need to provide time-consuming customer support became a thing of the past. INITIX’s flexibility for customer self-service and deedicated customer support channel allowed the JackJumpers to refocus their resources on marketing and running their events.
- Customer self-service
INTIX is convenient and easy to use for customers, offering safe payments and flexible control over their ticketing experience. Within their INTIX digital ticketing wallet, customers can self-serve with options like the ability to forward tickets, complete name changes, and re-sell their tickets with ease. - Customer service support
The self-service not only gives your customers control but eliminates the need for your organisation to provide customer service support to purchasers. When customers do have questions about their order, the INTIX dedicated customer service team is here to help with their enquiry.
Enhanced Audience and Sales Growth
For the JackJumpers, using INTIX's event announcements and inbuilt marketing has helped them to grow their clinic program. This audience engagement and sales growth is seen not only in an increase of customers purchasing repeat enrollments, but the ideal result of clinics selling out within minutes of being announced.
- Automated tools to build and target your audience
INTIX builds your audience through collecting customer, audience and sales analytics across your events without manual data management. With this knowledge in hand, you can shift your energies to pursuing growth opportunities. With a flourishing subscriber base, the JackJumpers were able to find opportunities to better engage their core audiences for clinics and their enrolments that have grown from strength to strength with increased demand and purchasing urgency for customers not wanting to miss out. - Easy Intergrated Marketing
It doesn’t matter how well you know your audience if you don’t have an easy way to reach them and INTIX's fully integrated marketing features allow you to send event announcements, emails andpush notifications directly to your audience. You can create fully customised and visually appealing communications that boost can the perception of your brand while avoiding the expensive subscription fees of external marketing platforms like Mailchimp. No manual lists, no data maintenance, no expensive platforms: all your sales and contacts in one platform.
Easy and Affordable Event Management
For the JackJumpers, INTIX was a competitively priced and feature packed ticketing ecosystem that saved money and time, reducing the resources required to run their clinics and making sure their ticketing revenue was accessible in an instant.
- Low fees, low resources, more features
Not only does INTIX offer a competitive low-fee option for ticketing your events, we offer more features than our competitors with our full-service ticketing solution. The ease and versatility of the platform offers immediate time and resource savings on event administration, our inbuilt marketing and analytics eliminates the need for multiple business platform subscriptions, and our ticket scanning and sales apps allow you to run event-days without expensive infrastructure and minimal staffing! Not only is using INTIX easy, the cost savings add up quickly too! - Maximised Revenue
All our low fees and charges can be passed on to your purchasers, either online or during event-day sales. Without a high 'ticket tax' that customers may experience with other providers, there are fewer roadblocks to purchase and passing on fees ensures that your organisation can retain the revenue that they need.
INTIX immediately reconciles your sales to your payment account in real time. It means you have one account for all your event revenue with no waiting on invoice remittance to access your funds. When you are juggling a busy event schedule like the JackJumpers, this eliminates the need for administrative support to finalise reconciliation and chase pay-outs, but also crashes through critical cashflow roadblock, giving you access to the funds you need to cover your event expenses when you need it most.
The Outcome
For the Tasmania JackJumpers, INTIX transformed their clinic and event ticketing from an administratively burdensome maze into an easy to manage and successful event series that has grown from strength to strength. A one-stop affordable and customisable platform for their events, INTIX was able to provide a solution that improved the ticketing experience for staff and customers alike and has set the club up for further audience engagement and growth. Here’s what Frances Lockhart from Tasmania JackJumpers has to say about how INTIX has transformed their approach to event ticketing for their busy calendar:
"The JackJumpers have been using INTIX for the past year for all our club events, from community clinics to our annual MVP Awards Dinner. We absolutely love working with the INTIX team. The individualized customer service that we receive is always prompt, friendly and personalised. The team is always willing to work with our organisation on our specific needs to find a resolution on any topics we might raise.
The INTIX system is very user-friendly and easy to use. We have no problem running multiple events concurrently and setting them up can be done very quickly – a wonderful feature in this ever-busy workplace!"
How do we make it happen?
INTIX is affordable and feature packed, allowing you to manage your event life cycle – from on-sale, marketing, event maintenance, easy event-days and audience development – with ease. From single events to a busy event calendar, INTIX gives you the features and customisation that allows you to create ongoing success.
While with our easy-to-use platform you can set up and manage your own events, our Melbourne-based team offers dedicated client support at all stages of your ticketing journey. From personalised onboarding, ongoing advice, to event day support, our team make sure you have the backup you need, when you need it most. If you are looking for the same great results as the Tasmania JackJumpers, reach out to us to let us know how we can revolutionize your ticketing and audience management!
